It is important for therapists to conceptualize themselves as part of the self-help industry, if only because clients will come to them with that assumption. My clients come to me in the same way they go to the gym, read self-help books, or attend religious ceremonies. They are looking for support, answers, and happiness—or at the very least, relief from loneliness, doubt, and unhappiness. To my mind, however, therapists must also understand that they offer a fundamentally di